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We all have that one client. You know the one I’m talking about.
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This client feeds on good ideas and the souls of dreamers.
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This client is mean and condescending, second-guessing every point of strategy you recommend, of which the end product will never be good enough.
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This client is needy, sending multiple emails in waves of sentence fragments and non-sequiturs that make less sense than Donald Trump’s tweets at 3am.
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When you see these emails, you become preemptively angry at the avalanche of crazy that is about to come barreling down on you with crushing weight.
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Basically, this client is making life for you and your team a living Hell.
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In my online course out in March, I’ll go over tactics on how to break up with a client from Hell, so that you can make room for clients who appreciate you and pay you more.
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In the meantime, I thought I would share some tips on how to avoid clients from Hell altogether.
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Because the best way to deal with a client from Hell is to say, “NOT TODAY, SATAN,” and never get involved in the first place.
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Red Flag #1: Difficult contract and compensation process
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There’s a difference between negotiation and being difficult. If you’ve been through several rounds of agreements, and you’re getting nowhere, it may be time to pass.
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Red Flag #2: Expecting you to do work on spec.
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Sometimes, clients will ask you to mock something up without signing a contract. For instance, they’ll say, “mock up three logos, and we will see if we like one.” Say it with me: JUST SAY NO! Your time is too valuable for this. They basically want free work from you. You’re not getting paid on contingencies – you’re getting paid for your time.
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Red Flag #3: Inflexibility with communication styles or availability.
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“I don’t do email, I’m not available for a weekly check-in call.” These should be red flags. Creative projects are collaborative in nature. If they’re not available for basic communication and regular check-ins, your project is going to stall. More importantly, you may never get paid.
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Red Flag #4: High turnover of staff or contractors before you
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If they’ve already left a path of destruction with past freelancers or employees, or if they have a new contact person every week, they’re probably a client from Hell.
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Red Flag #5: Their communication style feels pushy, overbearing, or makes you uncomfortable.
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You ever get an email and you’re just like… whoa, this person is way too intense? Listen to that little voice inside.
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Red Flag #6: Their company values don’t align with yours.
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Sometimes, people are just downright shady. If they’re asking you to do something that doesn’t feel right, stay clear of this person.
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Red Flag #7: They dismiss customer feedback.
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If they dismiss customer feedback, the people who are paying them, they are definitely going to dismiss your feedback.
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Red Flag #8: They’re a time wraith.
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Do they take up your time with a lot of back and forth? Do they need a lot of babysitting and hand holding? If yes, they’re literally sucking the life out of you, or what I like to call, a time wraith. Some times, these people don’t mean any harm, but they’re taking up space that you could be using more productively.Â
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If you’re dealing with a potential client who is raising some red flags, you have a choice to make: Either pass or take them on.
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If you DO take them on, then I suggest quoting them higher than your standard hourly rate. Yes, they’ll still be a pain in the neck, but at least you’ll be getting paid to deal with them.
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This is a subject I’ve touched on before, but I’m curious to know how you’ve handled clients from Hell in the past. No need to name names, but everyone loves a good horror story. Let it rip, and I’ll see you in the comment section below.
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