This year, March and April (and maybe May and June?) birthdays are getting screwed. Due to shelter in place orders from COVID-19, gatherings have gone virtual. So when my April birthday bestie asked me to throw her a Zoom birthday, I...

Well, 2020 is off to quite a start. We officially have a pandemic on our hands: COVID-19. Because social distancing is a proven method to hinder the spread of disease, many businesses have already enacted WFH (work from home) policies....

To tell you the truth, I never thought that much of Joanna Gaines at first glance. I was introduced to Joanna through, you guessed it, watching Fixer Upper on HGTV while getting a pedicure in a nail salon. To me,...

Let’s face it… some clients are great. But others are literally living nightmares. In my online course, I’ll show you how to identify and manage problem clients. You’ll learn: * Why clients from hell are expensive both financially and psychologically...

  We all have that one client. You know the one I’m talking about.   This client feeds on good ideas and the souls of dreamers.   This client is mean and condescending, second-guessing every point of strategy you recommend,...

Emails. Instant messages. Texts. Constantly. Non-stop. All. Day. Long. PING. PING. PING. With so many methods for office communication, you’d think our communication would be more efficient than ever. But it’s not. Perpetual notifications are actually counterproductive because they interrupt...

Have you ever agreed to take on a project that’s outside your comfort zone, and by the time you hang up the phone, you wonder why do you do this to yourself? Or, agree to take something on that seems...

We all have that one client. You know the one I’m talking about. This client feeds on good ideas and the souls of dreamers. This client is mean and condescending, second-guessing every point of strategy you recommend, of which the...

What’s the difference between digital products that attract users like fat kids to cake, and ones that are just kind of meh? The secret lies in creating an infinite user loop that quickly satisfies an emotional need, rewards the user, and then prompts the...

“Conversion starts with empathy.” Customer experience is forged not only by how people think, but also by how they FEEL. Because most purchase decisions are made emotionally rather than rationally, the key to creating delightful and memorable customer experiences is a solid understanding of...