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Welcome to Rap Business School I’d like to make a bold statement: Notorious B.I.G. was the original business coach. He was Tony Robbins before Tony Robbins was “not our guru.” Biggie taught us “mo’ money mo’ problems,” and if you’ve...
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Emails. Instant messages. Texts. Constantly. Non-stop. All. Day. Long. PING. PING. PING. With so many methods for office communication, you’d think our communication would be more efficient than ever. But it’s not. Perpetual notifications are actually counterproductive because they interrupt...
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Have you ever agreed to take on a project that’s outside your comfort zone, and by the time you hang up the phone, you wonder why do you do this to yourself? Or, agree to take something on that seems...
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Halloween is the intersection of so many things I love: Costumes, candy, and of course, some of the best/worst movies you can find.  Grab your Gushers and Hi-C Ecto Cooler, because it’s time to pay homage to  some of my...
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We all have that one client. You know the one I’m talking about. This client feeds on good ideas and the souls of dreamers. This client is mean and condescending, second-guessing every point of strategy you recommend, of which the...
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What’s the difference between digital products that attract users like fat kids to cake, and ones that are just kind of meh? The secret lies in creating an infinite user loop that quickly satisfies an emotional need, rewards the user, and then prompts the...
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“Conversion starts with empathy.” Customer experience is forged not only by how people think, but also by how they FEEL. Because most purchase decisions are made emotionally rather than rationally, the key to creating delightful and memorable customer experiences is a solid understanding of...
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3 things every small business owner should be able to do on their own website Has your website guy ever flaked on you? It’s the worst. One day, you’re paying a digital marketing company or individual contractor to create your...
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We’ve all been there: Horrendous, soul-sucking meetings that take the wind out of your sails, and your entire day. “When will this be over?” “Please. Just. Make. It. Stop.” *Silently screams on the inside.* Meetings that lack purpose and direction...
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Have you ever seen Freaks and Geeks? Currently enjoying a Netflix revival, Freaks and Geeks is an acclaimed cult TV show from the 90s, and one of Judd Apatow’s first projects. It features some of today’s biggest actors – Seth...
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