As more industry leaders embrace permission marketing, the days of the direct sell are on the decline. Abrupt call-to-actions such as “BUY NOW” appear shallow and desperate. Instead, you have to ADD VALUE to gain customer trust FIRST, THEN introduce an intelligent way for the customer to take the next step.
We focused on weekly email broadcasts to regularly engage with customers and hook them into a larger conversation. By emailing once per week, users came to expect, and looked forward to, their weekly update, which was normally a prescriptive recommendation based on their personality advantages. Popular blog posts included topics such as: 7 ways to fascinate in a meeting, and how to make a lasting first impression.
Weekly email blasts drove more traffic to the website, and increased overall digital revenue up to 60% year over year.