In gearing up for the book release of How the World Sees You, we wanted to spread a simple message with a “pay it forward” vibe that reflected a core lesson of the book:
The greatest gift you can give is to show someone their highest value.
We gave the movement a name – Project Fascination – and set an aggressive goal of showing 100,000 participants their highest value. We used Sally’s Fascination Advantage® Assessment as an engagement and enlightenment tool.
Our team figured out how users could generate their own free assessment codes and share it with their network, and issued the codes for a limited time to drive urgency. We provided blog, social media, and email templates to make sharing easy and fun. We even had a downloadable packet filled with colorful illustrations and instructions, and kicked off the campaign with a online book club webinar that was attended by over 1,500 people.
Results and Findings: